DSDN 101 - Project 3

Final Clip

This is my final Stop Motion clip about Industrial Design.

Sound acquired through Garageband.

DSDN 101 - Project 3

Stop Motion Developments


These following photos show the main developments i made throughout the later part of my clip when i went back over it and edited a few things.

To add more of a realistic look to it i made the keys that the finger pushes colored in as if he was actually pushing it down rather than just hovering the finger over it. this also shows that he is actually pushing the button too.

I also did the same concept to the end of it. Although there is no hand at this point it shows that the buttons are being pressed and typing the words. Further more the buttons that are being pushed are those of the actual keys being used.

I chose to add this after originally stopping my clip at the quote because all through the video it shows the development and how things have only gotten better and better trying to out do the previous model etc. I strongly believe that people just wait for the newest and up to date model and expect the next thing to be better so i thought this quote was appropriate to end it.

DSDN 101 - Project 3

Storyboard

This is my Storyboard concept for my Stop Motion Clip showing the evolution of the apple computer and the main changes made to the aesthetics. 

DSDN 101 - Project 3

300 Words Outlining My Design Standpoint

The aesthetics and function of a product is the main driver behind the appeal of any kind of product to a consumer. If it looks nice and makes u want to use it due to its aesthetic appeal then the producer is doing something right. Along with this aesthetic appeal is the function of it and if it is easy to use and work with too. My standpoint on industrial design after group discussions also is that over time many products have come and gone but the good ones that have stayed have changed dramatically in form, function and aesthetics. So I am looking at the way in which these products have evolved and changed and in particular the Apple Macintosh computers. The way products are constantly changing and bringing out better and better models of itself is very rapid and I chose Apple in particular because of the numerous changes, small and major that have contributed to the ideal Imac we see on our shelves today.

"We wanted to get rid of anything other than what was absolutely essential, but you don't see that effort. We kept going back to the beginning again and again. Do we need that part? Can we get it to perform the function of the other four parts?” (Ives. n.d) A quote from Jonathan Ive, who is the senior industrial designer at Apple Inc just defines and shows further that the change from the massive box type computers we used to use to the now very slim screens with built in hard drives is a way of refining a product to be as functional easy to use for the user as well as having the aesthetic appeal still.

Ive, J. (n.d). Jonathan Ive Design Interview Quote. Devdaily. Retrieved from          http://www.devdaily.com/design/jonathan-ive-ives-design-interview-quotes-apple

DSDN 101 - Project 3

Individual Brainstorm

This is my individual brainstorm on industrial design following the group brainstorm that was done in our studio session.

DSDN 171 - Blog 5

The Old Bank of New Zealand building stands tall on the corner of Cuba and Manners street and is a well-noticed and predominant building within the Wellington CBD. It was first constructed in 1913 by William Turnbull and contains many “exuberant appearances with large tympani, repetitive pediments, buttress-like pilasters and broken entablatures” (Norberg-Schulz, (1972,p184-185) which shows the Baroque from the building expresses. These features can be indentified with the Baroque style of architecture and is the 5^th style bank building within Wellington with another being the Old Bank Arcade on Lampton Quay. Pillars lining the entrance stand strong indicating an entry point with numerous lion heads and other fine decorations around the outer walls linking back to the Baroque style as seen in the images. “The BNZ building in the centre of town has had the decorative impact of its elaborate pillars and pediments and fine plaster curls” (McGill, (1997,p129). Considering the buildings use in the past as a bank it was seen as a very strong place of power and authority, “Solidity evokes dignity, stability, security, and imposing and splendid facades have a great concern for concentrating ornament to give a convincing impression of power and wealth” (Norberg-Schulz, (1972,p97). The Baroque style is carried through with many features in this Old Bank Building and has maintained them through many years with only paint and interior tweaks being the only changes.

References:

- Christian Norberg-Schulz. (1972). Baroque Architecture. Harry N. Abrams, Inc., New York

Retrieved from Te Waharoa Victoria University of Wellington Library

- David McGill. (1997). Landmarks – Notable Historic Buildings of New Zealand. Godwit Publishing Limited, New Zealand

Retrieved from Te Waharoa Victoria University of Wellington Library

DSDN 101 - Group Advert

This is our group advert for our company "Spot Cleaning"

200 Words About Our Ad:

Our company is Spot Cleaning; it is a carpet cleaning based company that guarantees you will have a clean carpet on the spot when you call. Our advertisement is showing the point of view of one of our workers cleaning and stopping at nothing to get your floor cleaned for you. Our slogan “When we clean your carpets you’re going to be floored” is carried through into this advertisement by having somebody being bumped into and being ‘Floored’ on the cleaners way through. This appeals to our target audience of a middle class and middle economic situation because it also shows we don’t use amazingly expensive products and it is very affordable for the class and people we are targeting. The main intention of our advert is to show the customers what our cleaners will do to get your floor spotless and also showing the speed at which they do it as well.  The sound accompanies the portrayal of speed at which our cleaners work and their proficiency. The ‘bam’ at the end is taken from a television advert to add some comedic influence into it. 

Members: Mathew Brunton , Chris Read , April Leckie